In this serie Natalie Otalora touches upon Social media and brand awareness, Now a days social media is much more than a trend. It's become an essential part of the fabric of modern society. It's hard to overestimate how much of an impact social media now has on our world. This is true on many levels, such as the way we socialize, the way we gain access to information, the way we do business and the way we consume brands. Natalie Otalora uses than social media, brand awareness and consumerism and links it with a tribute To Mickey Mouse, Karl Lagerfeld and High fashion brands as Chanel and Louis Vuitton.